AI in Sales — what works, what does not, and how to evaluate it

Clear-eyed analysis of AI in the revenue stack: personalisation, research agents, forecasting and the guardrails that keep them accountable.

• What AI actually changes in B2B sales (and what it does not)

  Three places where AI produces measurable lift in revenue work, two where it reliably makes things worse, and a test for telling them apart before you buy.

  AI in Sales · 3 min read