BusinessIntend — revenue intelligence, outbound and go-to-market

Research, playbooks and analysis on B2B prospecting, outbound engagement, deliverability and AI in the revenue stack.

• Outbound sequence design that survives first contact

  Most sequences fail for structural reasons, not copy reasons. Here is the shape of one that works, and the four decisions that determine whether it does.

  Outbound Strategy · 3 min read

• Cold email deliverability: a working guide

  SPF, DKIM, DMARC, warm-up and sending caps, explained as an engineering problem rather than a checklist. Plus how to diagnose a drop that has already happened.

  Deliverability · 3 min read

• What AI actually changes in B2B sales (and what it does not)

  Three places where AI produces measurable lift in revenue work, two where it reliably makes things worse, and a test for telling them apart before you buy.

  AI in Sales · 3 min read

• Which buying signals actually predict pipeline

  We ranked the common intent signals by how much they move conversion. Job changes and funding are not equal, and one widely-sold signal barely registers.

  Data & Signals · 3 min read

• Writing an ICP definition that holds up under pressure

  Most ICP documents are a description of existing customers with the inconvenient ones removed. Here is how to build one that a rep can act on and a model can score.

  Data & Signals · 3 min read

• CRM hygiene without a mandate

  Nobody updates the CRM because they are asked to. Four structural changes that make the data accurate as a side effect of work reps already do.

  Revenue Operations · 3 min read

• Building revenue attribution that survives scrutiny

  First touch, last touch and multi-touch all produce different numbers from the same data. Here is how to pick a model you can defend and what to do about the gap.

  Revenue Operations · 3 min read

• The five-tool outbound stack, and what it costs you

  Data, sequencing, dialling, enrichment and deliverability bought separately do not add up to a system. An audit of where the seams cost real pipeline.

  Outbound Strategy · 3 min read