Tagged “data quality”

Every BusinessIntend article tagged data quality.

• Writing an ICP definition that holds up under pressure

  Most ICP documents are a description of existing customers with the inconvenient ones removed. Here is how to build one that a rep can act on and a model can score.

  Data & Signals · 3 min read

• CRM hygiene without a mandate

  Nobody updates the CRM because they are asked to. Four structural changes that make the data accurate as a side effect of work reps already do.

  Revenue Operations · 3 min read