Munaza Iqbal

Studies buying signals, enrichment accuracy and ICP scoring. Spends most of her time explaining why a model that looks good offline does nothing for pipeline.

• Which buying signals actually predict pipeline

  We ranked the common intent signals by how much they move conversion. Job changes and funding are not equal, and one widely-sold signal barely registers.

  Data & Signals · 3 min read

• Writing an ICP definition that holds up under pressure

  Most ICP documents are a description of existing customers with the inconvenient ones removed. Here is how to build one that a rep can act on and a model can score.

  Data & Signals · 3 min read