Haroon Rashid

Builds revenue tooling and writes about the parts of go-to-market that turn out to be engineering problems. Previously led platform teams across B2B SaaS and data infrastructure.

• Outbound sequence design that survives first contact

  Most sequences fail for structural reasons, not copy reasons. Here is the shape of one that works, and the four decisions that determine whether it does.

  Outbound Strategy · 3 min read

• What AI actually changes in B2B sales (and what it does not)

  Three places where AI produces measurable lift in revenue work, two where it reliably makes things worse, and a test for telling them apart before you buy.

  AI in Sales · 3 min read

• The five-tool outbound stack, and what it costs you

  Data, sequencing, dialling, enrichment and deliverability bought separately do not add up to a system. An audit of where the seams cost real pipeline.

  Outbound Strategy · 3 min read